Wednesday, January 6, 2010

Uptown Westerville is a Place to Unveil a New Business

Uptown Westerville's newest bridal shop is in the news in ThisWeek Westerville!

Bella Laccio Bridal
New shop to focus on personal experience

Wednesday, January 6, 2010 2:13 PM
ThisWeek Staff Writer

To Jen Romey, the owner of the newly opened Bella Laccio Bridal in Uptown, shopping for a wedding dress is all part of a bride's experience.

With her new shop, which opened earlier this week at 46 N. State St., Romey said she will strive to make that experience special for each bride.

That means the store will operate primarily on individual appointments, providing each bride with a chance to look at and try on dresses while receiving individual attention.

"It's such a small boutique that I want the bride to feel like it's her day, like it's part of her experience," Romey said. "So many places brides go, there are other brides trying on dresses."

The individual attention also will help each bride find her ideal dress, Romey said.

"A lot of time, they don't know what they want in a gown, or what they look best in," she said, which can lead to a bride feeling overwhelmed. "I want the whole experience to be relaxing."

Brides can enhance their wedding-preparation experience by scheduling a fitting party, during which the bride and bridal party can come back at one time to have their fittings done while enjoying refreshments.

Romey said opening a small wedding boutique is something she has long dreamed about, and Uptown Westerville seemed like the ideal place to the Otterbein College graduate.

"This is a childhood dream of mine. I always wanted to open a bridal boutique," she said.

Romey has spent the last two months remodeling the interior of her Uptown storefront, which previously housed Lola Belle Boutique, a lingerie store.

Bella Laccio offers couture wedding dresses ranging in price from $600 to $3,000, along with bridesmaid and flower girl dresses. In selecting styles for the store, Romey said she'll focus on silhouettes and the latest bridal fashions.

All of the designers carried in the store are based in New York, and the dresses will be constructed of higher-end fabrics, she said.

Because Bella Laccio is a small boutique, Romey said brides will be able to work with designers to alter dresses to fit their needs.

As her business grows, Romey said she hopes to capitalize on her background in event planning by offering wedding planning services.

Click here to read Jennifer Nesbitt's story online.

Vist Bella Laccio Bridal online.

Visit Bella Laccio Bridal at the Columbus Bride magazine Show at Vets Memorial, January 9th and 10th.

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